Message Explanations:

Message #1 Fear Inducing Message: For this message I used graphic imagery of what can happen when you don't wear a seat belt. The message is used to point out that everyone is capable of the simple task of using a seat belt and that everyone is susceptible to the fatal consequences if you don't.

Message #2 Peripheral Route Processing: For this message I chose to use authority figures and trusted experts who are all in agreement in order to persuade the viewer that what they are saying must be true. I also used the "Length implies Strength" tactic of using a lot of text and facts to make it appear to the person looking at the add that a lot of research has gone into it,which means that it is believable.


Message #3 Two Sided Central Route Processing: This message explores a familiar car safety issue of how to properly maintain your child's safety when you are a passenger in a motor vehicle. In this message two moms debate over which is better, holding your baby or restraining your baby in a car seat. The first mom eventually convinces the other by giving facts as to why using a car seat is better.


Reference Pages:

http://www.miamicountyin.gov/Departments/Sheriff/SeatBeltFacts.htm

http://www.car-accidents.com/pages/seat_belts.html

http://www.jmu.edu/safetyplan/vehicle/generaldriver/safetybelt.shtml

http://www.car-safety.org/faq.html#Q1