Here is a survey that incorporates some of the information that I've covered on this blog as well as allows you to reflect on how you approach driving safety.
Tuesday, August 10, 2010
Thursday, August 5, 2010
Message Explanations:
Message #1 Fear Inducing Message: For this message I used graphic imagery of what can happen when you don't wear a seat belt. The message is used to point out that everyone is capable of the simple task of using a seat belt and that everyone is susceptible to the fatal consequences if you don't.
Message #2 Peripheral Route Processing: For this message I chose to use authority figures and trusted experts who are all in agreement in order to persuade the viewer that what they are saying must be true. I also used the "Length implies Strength" tactic of using a lot of text and facts to make it appear to the person looking at the add that a lot of research has gone into it,which means that it is believable.
Message #3 Two Sided Central Route Processing: This message explores a familiar car safety issue of how to properly maintain your child's safety when you are a passenger in a motor vehicle. In this message two moms debate over which is better, holding your baby or restraining your baby in a car seat. The first mom eventually convinces the other by giving facts as to why using a car seat is better.
Reference Pages:
http://www.miamicountyin.gov/Departments/Sheriff/SeatBeltFacts.htm
http://www.car-accidents.com/pages/seat_belts.html
http://www.jmu.edu/safetyplan/vehicle/generaldriver/safetybelt.shtml
http://www.car-safety.org/faq.html#Q1
Message #3: Two Sided Central Route Processing Add
Two angry mothers are arguing about whether it's safer to put their babies in seat belts and car seats or whether it's better to hold them when they are passengers.
Angry Mom #1: There's no way you would have the reflexes to cover your baby in a collision. Plus you can never anticipate when you're going to be in a crash. I give my baby the proper love and attention by putting him in a car seat where I know he'll be safe.
VS.
Angry Mom #2: I really think it's much safer that when I am a passenger in a car, I can hold my baby instead of subject her to uncomfortable straps and belts. I am perfectly capable of restraining her and I can cover and protect her if their is any danger. A seat belt can't do that!
Angry Mom #1: NO! no, no, no, Statistics prove that those ejected in a crash are four times more likely to die. The forces in a crash can be hundreds of pounds or much more, too great for someone to hold a child safely. Plus, the reaction time needed in a crash makes it virtually impossible to restrain another passenger. It is far easier to escape a vehicle if you don't suffer the serious head and chest injuries associated with crashes where seat belts aren't used.
Now that they know this information they are both happy moms:
Two angry mothers are arguing about whether it's safer to put their babies in seat belts and car seats or whether it's better to hold them when they are passengers.
Angry Mom #1: There's no way you would have the reflexes to cover your baby in a collision. Plus you can never anticipate when you're going to be in a crash. I give my baby the proper love and attention by putting him in a car seat where I know he'll be safe.
VS.
Angry Mom #2: I really think it's much safer that when I am a passenger in a car, I can hold my baby instead of subject her to uncomfortable straps and belts. I am perfectly capable of restraining her and I can cover and protect her if their is any danger. A seat belt can't do that!
Angry Mom #1: NO! no, no, no, Statistics prove that those ejected in a crash are four times more likely to die. The forces in a crash can be hundreds of pounds or much more, too great for someone to hold a child safely. Plus, the reaction time needed in a crash makes it virtually impossible to restrain another passenger. It is far easier to escape a vehicle if you don't suffer the serious head and chest injuries associated with crashes where seat belts aren't used.
Now that they know this information they are both happy moms:
Message #2 Peripheral Route Processing: Let's Ask The Experts About How to Stay Safe While Driving!
We've asked two police officers from Miami County, Indiana and a professor at MIT to give their professional opinions on safe driving.
Police officers Robert Johnson and Terry Malloy have seen their fair share of car accidents and related fatalities, they both agree that in addition to obeying all traffic laws, you should always wear your seat belt. Here are some reasons why they say so:
Officer Johnson: Did you know that every hour someone dies in America because they didn't take two seconds to buckle their seat belts? Seat belts will increase your chances of surviving a crash by 50%.Also, if I see you not wearing a seat belt I'm just gonna pull you over, give you a big ole ticket, and say "Have a nice day now."
Officer Malloy: Hoh Robert! I couldn't agree with you more! I think it's my turn to weigh in on this. For maximum protection, safety belts should be fastened before traveling any distance or speed. Seventy-five percent of crash deaths and injuries occur within 25 miles of home. More than half of all injury-producing motor vehicle crashes involve low speeds under 40 m.p.h. And if you feel like ignoring what I have to say, like my buddy Robert, I have no problem Issuing a couple tickets.
Now Let's hear what Professor Ford from MIT has to say about all this....
Prof. Ford: As someone who has been universally recognized as an expert in the sciences and has received countless awards and honorary degrees, I must say that I agree 100% with officers Malloy and Johnson who are both fine policemen.In addition to what has been already said, I would like to add one fact which is the most appalling to me, more than 90 percent of all motorists believe safety belts are good idea, but less than 14 percent actually use them.
I think we can all agree that seat belts are a must!
We've asked two police officers from Miami County, Indiana and a professor at MIT to give their professional opinions on safe driving.
Police officers Robert Johnson and Terry Malloy have seen their fair share of car accidents and related fatalities, they both agree that in addition to obeying all traffic laws, you should always wear your seat belt. Here are some reasons why they say so:
Officer Johnson: Did you know that every hour someone dies in America because they didn't take two seconds to buckle their seat belts? Seat belts will increase your chances of surviving a crash by 50%.Also, if I see you not wearing a seat belt I'm just gonna pull you over, give you a big ole ticket, and say "Have a nice day now."
Officer Malloy: Hoh Robert! I couldn't agree with you more! I think it's my turn to weigh in on this. For maximum protection, safety belts should be fastened before traveling any distance or speed. Seventy-five percent of crash deaths and injuries occur within 25 miles of home. More than half of all injury-producing motor vehicle crashes involve low speeds under 40 m.p.h. And if you feel like ignoring what I have to say, like my buddy Robert, I have no problem Issuing a couple tickets.
Now Let's hear what Professor Ford from MIT has to say about all this....
Prof. Ford: As someone who has been universally recognized as an expert in the sciences and has received countless awards and honorary degrees, I must say that I agree 100% with officers Malloy and Johnson who are both fine policemen.In addition to what has been already said, I would like to add one fact which is the most appalling to me, more than 90 percent of all motorists believe safety belts are good idea, but less than 14 percent actually use them.
I think we can all agree that seat belts are a must!
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