Message 4: Subliminal Message

If I were to develop a subliminal message to increase seat belt use I would develop an incredibly short add that would simply display the clicking of a seat belt. This add would hopefully be played either as an add on television or as a trailer prior to the showing of a movie. It would hopefully insight in the viewers, the need to witness and experience the first hand sensory information and satisfaction of clicking a seat belt. Ideally the discrete repetition of the add would allow seat belt use to to continuously be on the minds of the viewers.